the abc firm’s 2024 year in review: key achievements and insights
as we step into 2025, let’s look back on an incredible first year for the abc firm.
what a ride 2024 has been! from working with amazing clients to launching creative campaigns that truly made an impact, it’s been a year of growth, learning, and plenty of exciting moments. come along as i take a look back at how awesome 2024 was for the abc firm and share what’s ahead in 2025!
client highlights
this year, i had the privilege of working with some truly remarkable clients. vining law experienced impressive growth thanks to our targeted social media strategies, and livfree saw a jaw-dropping 77% increase in growth through focused marketing and a strong team structure.
dan, livfree’s founder, had this to say:
“anthony is a magician. he has worked magic on all of our socials and our overall marketing plan... in just 3 short months, we gained 37% more followers and engagement is up over 500%! revenue has notably increased since he took the lead. most importantly, he’s a good human with great values. highly recommended!”
in total, i partnered with 10 clients across industries like law, real estate, non-profits, fortune 500 companies, and mental health organizations. each brought unique challenges and opportunities, making the work not only rewarding but incredibly fulfilling.
campaign successes
one of the standout moments this year was the launch of lucas’ league, where we designed a custom t-shirt to raise funds for a child battling cancer. this campaign combined creativity and purpose, bringing communities together for such an important cause.
every campaign we ran this year focused on delivering results, from boosting engagement to generating leads and conversions. it’s amazing to see how thoughtful strategies translate into meaningful wins.
business growth
2024 wasn’t just about hitting revenue goals; it was about aligning my work with my values. i was thrilled to partner with organizations in the non-profit and mental health sectors—new territory for the abc firm but deeply meaningful.
one of the best parts of running this business is having the freedom to work with clients whose missions align with my own beliefs and saying no to opportunities that don’t feel right. this made 2024 not just a financially successful year but one of personal growth and fulfillment too.
with a 133% client growth rate, i’m proud of the relationships we’ve built and can’t wait to grow those connections in 2025.
lessons learned and social media predictions for 2025
as i reflect on 2024, a few key lessons stand out. these will shape our approach to marketing in 2025:
personal branding is everything.
in 2025, personal branding will go from optional to essential. people want to connect with brands that feel human, and founders or creators who share their journeys, values, and stories will stand out. it’s about connection, not just making impressions.
long-form content is back.
audiences are moving past quick, forgettable content. platforms like youtube will thrive as people crave deeper stories and binge-worthy series. even on tiktok and instagram, creating a signature series or trying out vlogging will be key to connecting with an engaged audience.
authenticity wins every time.
in 2025, it’s all about being real. audiences are drawn to transparency, behind-the-scenes moments, and unfiltered content. your human side is your superpower, so embrace it.
these trends are a reminder to stay genuine, tell your story, and connect on a deeper level with your audience.
looking ahead
as we gear up for 2025, the abc firm is focused on growing our client roster, building thought leadership opportunities, and diving into new markets, with a special focus on sports. our mission is to provide unmatched value to our clients, nurture strong partnerships, and create impactful campaigns that drive real results.
ready to take your marketing to the next level? reach out—we’re here to help. prefer to go it alone? no problem! download the ultimate social media playbook to jumpstart your 2025 strategy.
here’s to another year of growth, success, and making meaningful connections. let’s make 2025 unforgettable!
