get joy dog food social media redesign
overview
get joy’s social media needed a refresh—something that went beyond just showcasing products. the goal was to create a lifestyle-driven platform that not only highlighted their premium dog food but also provided valuable content for pet parents.
my role
as the creative director, i led the transformation of get joy’s social presence, shifting the focus from strictly product promotions to a content-rich, community-driven experience. working closely with their team, we developed key content pillars around nutrition, health, and wellness—topics that truly matter to dog owners.
to bring the brand’s personality to life, i collaborated with the head of marketing to ensure every post, video, and story reflected get joy’s mission. i also designed social media templates, directed photography and video production, and created engaging visual content that connected with their audience.
the result? a fresh, engaging social presence that not only showcased get joy’s products but also built lasting relationships with dog-loving families.
