livfree content strategy
overview
as the creative lead for livfree’s social media strategy, my goal was to give their online presence a major refresh—one that felt more cohesive, engaging, and true to their mission.
my role
working closely with the livfree team, we mapped out a content strategy that not only reflected their brand but also connected with their audience in a more meaningful way. we nailed down key content pillars, built a consistent posting schedule, and made sure every piece of content worked to strengthen their brand identity and community engagement.
beyond social media, i helped them think bigger—expanding their content across youtube, podcasts, and linkedin to maximize their reach. to keep things running smoothly, i also designed a set of creative templates, making it easy for their team to stay on-brand and maintain a polished, consistent look across all platforms.
this was all about making sure livfree’s message was seen, heard, and felt in the most impactful way possible.
